by Trevor Gelder, Corporate Director
Talent Acquisition and Deployment
As with anything, there are pros and cons to using social networking in your search for a new job. Here’s a closer look at some of the problems and opportunities posted by these venues.
Problem: While social networking is growing as a sourcing tool for many companies, there are dangers to using them in your job search. The obvious one is your buddies posting those embarrassing pictures of that college party you went to when you were 20. Those fun memories can paint a picture of you that is not at all reflective of the “professional” you. While you have control what you place on your page, you have little control of what pops up in the tagging process and privacy settings of others – which leaves you vulnerable.
Problem: A second drawback to relying too heavily on social networks is that, while companies are more accepting now than ever before, the majority of employers still have sites like Facebook blocked in the workplace. That means there’s no advantage to linking your resume to your closely-manicured and well-maintained Facebook profile; therefore, I would recommend that you not place your social networking links into your resume.
Opportunity: Networking is an asset for any job search, and Facebook offers a great way to maintain relationships and stay in contact. The site makes it easy to reach out to your friends and ask for assistance without putting them on the spot.
Opportunity: As a job seeker you have to explore every route you can. While Facebook has its drawbacks, any source that lends well to networking has the potential to be valuable in your job search. That being said, professional networking sites like LinkedIn or job boards are preferable to Facebook because they are specifically designed for professional networking, minimize risk, and allow you greater access and control over your job search.
If you jump on the social marketing bandwagon, please feel free to check us out:
Sundt on Facebook – www.facebook.com/sundtconstruct
Sundt on Twitter – www.twitter.com/#!/sundt
Let us know what you think!